We Believe

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    do it right the first time

    Bharat Chugh

    Bharat’s experience spans the world's leading companies in Tractors, Automobiles, Construction Equipment, Auto Components and Consulting, and he has successfully managed responsibilities in the areas of Sales, Marketing, Service, Parts, Operations Management, Training and Organization Building.

    His experience includes leading teams to successfully manage greenfield start-ups, turnaround sick units, launch new products, develop new distribution networks, business process development and change management. He also brings a unique insight of a senior management professional who has participated in managing the family business. He was involved in running & managing his family business of textiles, distribution and mining.

    To share a glimpse of one among his varied experiences, Bharat was leading a team on developing organization-wide strategy at New Holland India (Ford Tractors) that enabled a global recognition in 1999 in the form of "Chairman's Award - Excellence in Customer Service". The award recognized his efforts in building a customer centric network & organization that was to serve as a benchmark for global operations. His achievements included setting up a green field national sales and distribution network for parts, tractors & other farm mechanization equipment, developing and managing a sales and marketing organization including design of processes and policies, participating with colleagues in the top management team to create a new business and organization system driven by validated processes and team engagement with an open and transparent culture.

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